march, 2020

04mar1:45 PMMover & Shaker Interviews – It’s All About Good Sales Data!1:45 PM Moderator: Adam Pierno, Associate Vice President, Marketing Strategy, Arizona State University Panelists Include: Karen Catlin, Managing Director Sales Effectiveness, United Airlines
Michael Oren, Vice President, US Communications and Digital Services, Xerox
Christina Nichols, Head of Direct Sales, Healthcare US, Sleep and Respiratory Care, North America, Philips
Mayme Blanton, Senior Director, Global Sales Operations, Rackspace
Michelle Silver, General Manager and Global Sales Director, Intel Corporation

Time

(Wednesday) 1:45 PM

Details

It’s undeniable that data is an indispensable component of successful sales teams. The benefits are numerable, from helping sales reps avoid pursuing bad-fit customers to informing them of new opportunities that they wouldn’t detect otherwise. But with any data it’s only as good as what’s entered. This is why it is imperative that the data being captured, and upon which decisions are being made, be rich data sets.

Key Take-Aways:

  • Examples of what data matters to capture and what should be tracked
  • Insight on how to make silo systems work
  • Best practices on how to structure your sales data sets
  • Proven ways to collaborate with IT to ensure data is “clean” for sound decision making

Moderator

Adam Pierno, Associate Vice President, Marketing Strategy, Arizona State University

Speaker Link

Panelist

Karen Catlin, Managing Director Sales Effectiveness, United Airlines

Speaker Link

Panelist

Michael Oren, Vice President, US Communications and Digital Services, Xerox

Speaker Link

Panelist

Christina Nichols, Head of Direct Sales, Healthcare US, Sleep and Respiratory Care, North America, Philips

Speaker Link

Panelist

Mayme Blanton, Senior Director, Global Sales Operations, Rackspace

Speaker Link

Panelist

Michelle Silver, General Manager and Global Sales Director, Intel Corporation

Speaker Link

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